Roots
Our tutor group’s MAD project was to raise awareness about the varied and rich culture of the city of Mumbai, where we reside yet are unaware of the intricacies and beauty of our city.
The first step of the process was to conduct a survey using a questionnaire of 20 questions. We administered this questionnaire to over 250 students from Grades 8 to 11 in our school. The questions were designed to bring out the level of awareness that our youth has about the city of Mumbai and its cultural heritage. The findings from our survey were very insightful as well as predictable, as we were able to correctly identify the areas that Mumbaikars knew most about – where popular places were e.g. – Shahrukh Khan’s house – Mannat; and the aspects in which their knowledge needed further development e.g. – Khotachiwadi which houses Mumbai’s most beautiful heritage structures but is unknown to our students.
The second stage of our MAD project celebrated Mumbai’s colour and extravagance - we designed a large banner with the word “MUMBAI” that highlighted the different aspects that we are aware of. It also highlighted the amalgamation of cultures that we are so proud to belong to.
The poster was designed as follows -
M - in the shape of the Gateway of India, one of the most well-known monuments in Mumbai that is remembered for Indian strength as well as an enduring symbol of beautiful British architecture.
U - in the shape of High Street Phoenix’ logo, to highlight how our city is a combination of elegant architecture as well as modernism.
The first step of the process was to conduct a survey using a questionnaire of 20 questions. We administered this questionnaire to over 250 students from Grades 8 to 11 in our school. The questions were designed to bring out the level of awareness that our youth has about the city of Mumbai and its cultural heritage. The findings from our survey were very insightful as well as predictable, as we were able to correctly identify the areas that Mumbaikars knew most about – where popular places were e.g. – Shahrukh Khan’s house – Mannat; and the aspects in which their knowledge needed further development e.g. – Khotachiwadi which houses Mumbai’s most beautiful heritage structures but is unknown to our students.
The second stage of our MAD project celebrated Mumbai’s colour and extravagance - we designed a large banner with the word “MUMBAI” that highlighted the different aspects that we are aware of. It also highlighted the amalgamation of cultures that we are so proud to belong to.
The poster was designed as follows -
M - in the shape of the Gateway of India, one of the most well-known monuments in Mumbai that is remembered for Indian strength as well as an enduring symbol of beautiful British architecture.
U - in the shape of High Street Phoenix’ logo, to highlight how our city is a combination of elegant architecture as well as modernism.
M - designed as the face of a traditional beautiful woman to show our strong cultural roots.
B - A combination of a vada pav and a Starbucks logo to show the influence of food in our lives and how we are inspired from globalisation as well as traditional Indian culture.
Designed by Minoshka Narayan, Shyamolie Biyani and Tanushree Mohan
A - Designed around the festival of Holi, to show the colour and glory of our city.
I - In the form of the Filmfare award and a film reel, to celebrate the magic of Bollywood that is known even on a global scale. The final stage was more informative aimed at highlighting the areas in which Mumbaikars have little awareness - this was done in the form of a video that was finished in mid-December. In the video, you will be able to see students and teachers responding to the questions as well as a clear picture of the statistics. Trivial information was known to all whereas Mumbai’s old heritage structures remained largely unknown. The video highlighted this aspect, gave the audience an overview of these places and structures and also exhorted the students of the school to learn more about their own heritage and culture.
B - A combination of a vada pav and a Starbucks logo to show the influence of food in our lives and how we are inspired from globalisation as well as traditional Indian culture.
Designed by Minoshka Narayan, Shyamolie Biyani and Tanushree Mohan
A - Designed around the festival of Holi, to show the colour and glory of our city.
I - In the form of the Filmfare award and a film reel, to celebrate the magic of Bollywood that is known even on a global scale. The final stage was more informative aimed at highlighting the areas in which Mumbaikars have little awareness - this was done in the form of a video that was finished in mid-December. In the video, you will be able to see students and teachers responding to the questions as well as a clear picture of the statistics. Trivial information was known to all whereas Mumbai’s old heritage structures remained largely unknown. The video highlighted this aspect, gave the audience an overview of these places and structures and also exhorted the students of the school to learn more about their own heritage and culture.